Empowering Everyday People to Take Control of Their Fitness
Overview
NME Fitness was created to solve a modern wellness challenge: bringing structure, motivation, and personal accountability to people’s health goals in one simple mobile platform. Whether you're a beginner, a weekend warrior, or a personal trainer, the app was designed to support and simplify daily routines through thoughtful design. NME Fitness partnered with Mana Digital Media to create a mobile app that empowers users to track workouts, manage nutrition, and connect with fitness coaches—all within a single, intuitive platform. As the Senior UX/UI Designer, I led the end-to-end design for both iOS and Android apps, focusing on simplicity, motivation, and performance.
Problem
Fitness users and coaches were using fragmented tools for tracking workouts, planning meals, and managing client communication. This disjointed experience caused user drop-off, low accountability, and inconsistent progress tracking. NME needed a unified digital experience that would streamline everything into one engaging mobile platform.
Solution
Giving clients power over their fitness journey—right in the palm of their hands. I designed an all-in-one native mobile app with personalized workout plans, meal logging, performance dashboards, and coach-user messaging. Using Figma, I created a clean, scalable design system and intuitive user flows tailored to both fitness coaches and individuals. The app featured a bold, energetic interface that encouraged daily use and fostered accountability through social check-ins and progress visualization.
Key features include:
- Nutrition and Macro Tracking:
A built-in food log allows users to track meals, calories, and macronutrient breakdowns. The app includes a searchable food database and barcode scanner for convenience. - Coach-Client Messaging:
A direct messaging system enables coaches and clients to communicate, provide feedback, and share progress updates—all within the app, reducing the need for external tools. - Social Timeline for Sharing Progress:
Users can post achievements, workout milestones, or motivational content to a shared timeline, fostering community and positive reinforcement. - Motivational Dashboard with Daily Stats:
A real-time dashboard visualizes user progress, including completed workouts, calorie goals, streaks, and personal bests. Designed to promote accountability and engagement.
NME challenged me to think holistically about the full user journey—from onboarding through daily interaction. The project demonstrated how strong UX and a purpose-driven UI can empower users to build healthy habits and stay accountable, ultimately creating a better fitness experience for everyone involved